Case Studies & ROI · 2024 deployment archive
Three quantified deployments. One ROI dossier a CFO can take to a budget meeting.
Pulsaf5 has been deployed against fraud, credit, and KYC workloads at 380+ fintechs since 2019. The three studies below document, with full numbers and methodology, what the platform does to the metrics that matter: false-positive rates, approval rates, onboarding throughput, and time-to-decision. Every figure is reproducible from the raw event logs under NDA.
What changed
- Scoring layer — Pulsaf5 sat between the issuer processor and the rules engine, returning a calibrated score on every CNP attempt in under 35 ms p99.
- Review queue — Reviewer load dropped from 4.2% to 3.1% of total transactions while the genuine-fraud capture rate rose 6.1 percentage points.
- Operating model — The bank's risk-ops team rebuilt policy on top of Pulsaf5's SHAP attributions; no black-box overrides were introduced in production.
How it was measured
- Holdout — A 9.8% random traffic slice continued on the incumbent rules engine for the full 14 weeks.
- Backtest — Pulsaf5's scores were re-run against the prior 12 months of chargebacks to confirm in-sample lift held out-of-sample.
- Audit trail — Every score, feature snapshot, and final decision is available in the raw event logs for 24 months.
What changed
- Decisioning surface — Pulsaf5 returned a 0–999 score plus five reason codes per applicant, consumed by the lender's existing LOS.
- Segment unlocked — The thin-file cohort (no bureau hit, < 3 trade lines) moved from a hard decline to a scored-decide lane with calibrated policy limits.
- Loss-rate guardrails — Hard exposure caps and a daily re-cut on the score distribution kept loss within the 0.4pp tolerance band for every weekday of the pilot.
How it was measured
- Champion–challenger — Pulsaf5 ran in shadow mode for the first 21 days; decisions were compared against the legacy score before any policy was changed.
- Cohort tracking — Approved applications were bucketed by score decile and tracked to 30, 60, and 90 days of performance.
- Re-validation — A weekly backtest refreshed the PSI and CSI on the active population; no breach of the lender's drift thresholds in the pilot window.
What changed
- Orchestration layer — Pulsaf5 selected the cheapest sufficient vendor per application, cutting KYC cost-per-onboard by 19% on the flagged cohort.
- Step-up routing — Applications that previously fell to a 72-hour manual queue now resolve in under 42 minutes median via the integrated document + liveness loop.
- Partner governance — Each partner bank's policy is enforced as a separate overlay on the shared orchestration API; no cross-leakage between cohorts.
How it was measured
- Per-partner counterfactuals — The platform reproduced each partner's pre-Pulsaf5 vendor stack in shadow mode for 30 days to anchor the lift.
- Funnel instrumentation — Drop-off was tagged at every vendor handoff to isolate Pulsaf5-attributable gains from network-attributable ones.
- Regulator-facing pack — Every decision ships with a reproducible evidence trail accepted by the platform's partner-bank compliance teams.
Aggregated ROI · across all three deployments
The numbers a head of risk or CFO can model against their own book.
Customer-reported outcomes from the deployments above, normalized to a 12-month operating window. The right column states the underlying assumption so a reviewer can swap their own figures in.
Figures aggregate the three case studies on this page plus the wider Pulsaf5 customer base of 380+ fintechs. ROI is self-reported by the customer; Pulsaf5 does not guarantee parity in any individual deployment.
Methodology & evidentiary standard
How these results were measured — and what's available under NDA.
Every figure on this page is drawn from a documented Pulsaf5 deployment. The default evidentiary standard is a 30-day shadow-mode baseline followed by a champion–challenger production rollout with cohort-level tracking to the customer's preferred outcome horizon (30, 60, and 90 days for credit; full chargeback windows for fraud). Population Stability Index and Characteristic Stability Index are recomputed weekly on the active score distribution; breach thresholds are defined per-customer and enforced in the joint runbook.
Pulsaf5 is SOC 2 Type II, ISO 27001, and PCI-DSS Level 1 certified. Full audit reports are available under NDA within 24 hours of a verified request from a prospect's security or compliance lead. A 41-page methodology PDF covering feature construction, calibration, and fairness testing on the 4.2-billion-transaction training corpus is available to qualified teams on the same channel.
Two constraints worth stating up front. First, Pulsaf5 does not publish named-customer outcomes; the three deployments above are anonymized by category so that aggregate numbers can be shared without naming the deploying institution. Second, no ROI figure on this page is a guarantee — every deployment is governed by the customer's own data, policy, and risk appetite. The 5.8× median ROI is a self-reported central tendency, not a contracted outcome.